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Transforming a Core Conversion Challenge into a Strategic Win

Quote from Bill Hershman, CEO of R-S Bellco FCU, on the need for expert support in vendor contract negotiations to avoid leaving money on the table.

Industry

Financial Services

Challenge

Facing outdated systems and costly limitations, Bellco set out to build a smarter, more unified future.

Results

Expert guidance helped Bellco save big, modernize, and strengthen its future.

Key Product

Contract Negotiations

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Broader Reach and Higher Expectations

Since converting to a community charter in 2014, R-S Bellco Federal Credit Union has expanded its reach across Beaver County, Pennsylvania. With a broader audience to serve—and increasing competition from both traditional and digital providers—the credit union recognized the need to modernize, ensuring it could continue delivering meaningful value to its members now and into the future.

When faced with a mandatory core conversion, CEO Bill Hershman knew the transition needed to be done right—to avoid future limitations and ensure lasting value. He set out to find a platform that could meet both immediate needs and long-term goals.

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When Legacy Systems Limit Progress

As their core platform approached its end of life, Bellco faced a strategic crossroads. The system no longer met expectations for digital functionality and came with increasing operational costs and contractual limitations. The existing agreement predated Bill’s leadership and, while adequate for its time, had become limiting. Drawing on that context, Bill saw a clear opportunity to approach the next agreement with greater foresight and strategy.

“The previous contract lacked the flexibility and functionality we needed, which placed unnecessary constraints on our growth. I was determined not to repeat those challenges,” Bill explained.

The complexities extended beyond the platform itself. Bellco also had several other data processing agreements set to expire at different times, making it difficult to negotiate from a position of strength or plan holistically. Bill wanted to consolidate and align those agreements, ensuring the credit union would have a more unified, future-ready foundation.

“I knew I’d need help managing the complexity—and I wanted a solution that would deliver better results, without the uncertainty,” he said.

Expertise Makes the Difference

Through his existing relationship with ADVANTAGE, Bill discovered that the team’s expertise extended to helping clients evaluate and improve technology contracts, ensuring they receive the best possible value, rates, and terms. This realization sparked a strategic engagement aimed at delivering stronger outcomes.

ADVANTAGE took the lead in reviewing Bellco’s contract—interpreting language, identifying opportunities for improvement, and managing vendor communications. The team’s direct experience with core providers allowed them to anticipate common challenges and negotiate from a position of strength.

“They kept me updated, explained everything in terms I could understand, and made sure I was in a strong position every step of the way,” Bill shared.

Bill also offered a word of advice for peers considering similar transitions:

“Vendors may try to create pressure or delays to influence your decision-making. Having someone with experience in your corner helps you stay focused and in control.”

Cost Savings—and a Competitive Edge 

With ADVANTAGE guiding the process, the impact was immediate and meaningful:

  • $220,000+ incentive money negotiated (up from $50,000)
  • More than $120,000 in savings to fully offset conversion costs
  • Contract expirations aligned for future negotiation leverage
  • Improved terms and pricing transparency
  • Modern functionality implemented, including:
    • Instant debit card issuance
    • Remote deposit capture
    • External transfers
    • Dual firewall security

“It was a great outcome. With ADVANTAGE involved, I could assure the board we were making well-informed, strategic decisions that protected the credit union’s long-term interests.”

And for others navigating similar challenges, Bill added:

“I wouldn’t recommend going through this without expert support. There are too many moving parts, and it’s easy to leave money on the table without realizing it.”

With the core conversion complete, Bellco is now embarking on its next chapter: the construction of a new headquarters and a fully modernized credit union experience.

Bellco’s success demonstrates how expert guidance can turn a challenging core transition into a strategic advantage.

Let's Talk Strategy 

If your credit union is facing a core renewal or negotiating a new technology contract, don’t go it alone. ADVANTAGE can help you secure better terms, reduce costs, and avoid common pitfalls. Our experts bring decades of experience, so your team doesn’t have to manage it alone.

Contact us today to start the conversation and explore how we can support your institution’s growth and transformation.

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